Ads manager

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  • The MC-Market Ads Manager is a platform that allows you to promote and grow your business. The system allows you to create, manage, and analyze the performance of ads. This article explains how to use our Ads Manager. If you’re looking for information about our audience and the benefits of advertising with us, please refer to the Overview page.

    How it works​

    Advertising is done through our bidding system to ensure that ads are always priced fairly based on demand. This means that you’ll never be paying more than an ad spot is worth and won’t have to wait in long queues to receive a slot.

    In order to purchase an advertisement, you must have at least $5.00 MC-Market Credits in your balance. You can learn more about Credits and purchase them here. Then you can create an advertisement and enter a bid amount that you’re willing to pay for your advertisement to show each day. You’re able to create an ad or update your bid at any time, but any adjustments to bidding will not be updated until the auction that happens every day at 7:00 AM EST. When the auction occurs you will have your bid amount deducted from your Credit balance and your ad will be active for the following 24 hours.

    Setting your bid for an auction only needs to happen once and it will remain until you either:
    1. Deactivate your advertisement, which can be done at any time
    2. Hit the budget you set for your advertisement
    3. Run out of Credits in your balance and cannot afford the next auction
    4. Have your thread or resource moved to a different location
    5. Are banned from MC-Market
    Display banner and chat promotion advertisements require manual approval from our staff members before they’re eligible to enter an auction. Thread and resource featuring ads do not require manual approval from us. Once an ad is created it will display on the Your ads page. From there, you can view the status, edit details, adjust your bid, view analytics, or deactivate your advertisement.

    Ad formats​

    Featured thread​

    Threads that are featured will always stick to the top of the forum that they're in, regardless of how recently they were bumped or replied to. Being at the top of the list results in far more views for your thread which makes being featured very valuable. Only 5 threads can be featured per forum, and they're displayed in order from the highest bidder to the lowest bidder. The minimum bid required is just $0.10 per day.​

    Featured resource​

    Featured resources are very similar to featured threads, where they allow for any resource to be shown at the top of each resource category. Up to 6 resources can be featured at a time in each category and the minimum bid is also just $0.10 per day. On the resource index page, 6 random featured resources from categories will be displayed.​

    Display banners​

    Display banners allow you to put a banner advertisement on our platform. They're the simplest ad format, only requiring a banner to be uploaded and a link provided for where users should be directed. Banners are particularly great for building brand awareness since they display in more places and more predominantly than featured threads or resources. All positions allow for banners to be in a png, jpeg, jpg, or gif file format. We offer display banners in four different locations:​
    • Forum sidebar: Shows to all users on the homepage and forum list pages at the top of the sidebar. Although the banner is small, it showing to our paid users makes it very effective with providing a return on your ad spend. Banners may be 468x60 or 728x90 in size. The minimum bid is $5.00 per day and up to 5 ads can be active at a time.
    • Resources sidebar: Shows to all users on the resources index page, resources list, and resource product pages at the top of the sidebar. This position is great for increasing the purchases of your product! The minimum bid is $5.00 per day and up to 5 ads can be active at a time.
    • Global topbar: Shows only to users without Premium. Topbar banners are far larger, displaying at their full 728x90 size and span across the top of every page. 468x60 banner sizes aren't allowed in this position since stretching them to fit the space would cause pixelation issues. The minimum bid is $20.00 per day and only a single ad can be active at a time.
    • Global bottombar: Shows only to users without Premium. It is the same as the topbar banner, but it's below content instead of being above content. The minimum bid is $10.00 per day and only a single ad can be active at a time.

    Chat promotion​

    This is a new position for advertising in our on-site chatbox. The chat is visible to all users. Advertisements created through this format will send your message every 30 minutes, which means there are 48 automated messages sent per auction. Chat promotion ads are very effective because they're seamlessly integrated into the content. The minimum bid is $5.00 per day.​

    Ad statuses​

    Every ad has a status associated with it that governs how it acts and can be interacted with. Our system is quite unique so it is important to understand what each status means. The status types are as follows:
    • Active: An ad being active means that it has won the previous auction with a bid high enough to win a slot. Your ad being active only means that it is the highest bid for today, but it could be outbid at any time by another advertiser.
    • Outbid: Being outbid means that your ad is still actively going to be included in auctions, it's just not bid a high enough amount to win a slot. It can be a viable strategy to bid a low for an ad even if it does become outbid so that if the price ever does drop, you can get the ad for a cheap price.
    • Pending auction: Every day at 1:00 AM EST the ad auction runs and will adjust which ads are marked as active based on the bid amounts. Any ads created before an auction are in limbo while pending auction.
    • Pending approval: Display banner and chat promotion ads require manual review by MC-Market staff before being able to join in an auction. Ads in this state are marked as pending approval and you will receive an alert once your ad has been approved.
    • Rejected: Ads are only marked as rejected if MC-Market staff review the submitted content and find that it breaks our rules or was submitted incorrectly.
    • Inactive: Deactivating your ad or running out of Credits for the next auction marks it as inactive. If staff move your thread to a different forum or resource to a different category then it will also mark your ad as inactive.

    Payment​

    Ads are only able to be purchased with MC-Market Credits, which are our non-refundable and non-transferable currency used for account upgrades and advertisements. We accept almost every payment method for Credit purchases, including PayPal, credit card, cryptocurrency, and wire transfers.

    We provide a 5% discount on any purchases made through cryptocurrency. We also offer additional discounts on bulk Credit purchases, which are as follows:
    • $50 and above: 5% off
    • $250 and above: 10% off
    • $500 and above: 15% off
    • $1,000 and above: 20% off
    • $2,500 and above: 25% off
    • $10,000 and above: 30% off
    These discounts can provide a significant advantage in auctions, as each $1.00 bid could have cost you just $0.65 while others are have paid more per Credit. With bulk discounts, it is possible to outbid others even if you're spending less US dollars. Please Create a ticket if you'd like to purchase more than $1,000 worth of Credits in a single transaction.
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